Public Opinion & Media
Find researched documents and articles on the relationship between public opinion and mass media. Citizen's views are very important on government actions for every political, social and economical activity. Public makes its opinion on the basis of consideration of the political activities going on in socitey. Public opinion can change with the change in considerations and it actually reflects the mind set of every person in society.
The Public Opinion Centre (POC) at b’huth conducts regular cycles of public opinion research and analysis in the UAE.
The study of public sentiment is pertinent to policy makers as it contributes to forming the correct context upon which decisions are made. This ethos empowers and drives our Public Opinion Centre; with a native understanding of local UAE and GCC culture, the studies produced by our team aim to identify the top issues concerning the public and also track their progress and the nature of the sentiment’s change over the years.
Public Opinion Research
Our Public Opinion research also serves policy and decision makers by identify potential trends in public needs, while also understanding the possible implications and public reaction to policy changes or the introduction of new law / policy.
Public Opinion' Planning, Designing & Implementation
The POC at b’huth maintains the highest standard in the planning, designing and implementation of surveys, focus groups and other tools for public opinion research. We’ve developed our own methodology in the study of media and social media to identify issues of public priority, and have presented it since at several conferences, such as WAPOR in 2016.
The research conducted by our Public Opinion Centre is supported by active membership in several international organizations, such as The Arab Public Opinion Polls Network, the American Association for Public Opinion Research, the World Association for Public Opinion Research and the Royal Statistical Society (UK).